Parsi Dairy Farm Marks 110 Years with Diwali Rap Campaign
Parsi Dairy Farm, a Mumbai-based dairy and mithai brand established in 1916, celebrated its 110th anniversary by releasing a 70-second Diwali rap titled "This Is Diwali, Giving." Featuring rapper Mohak and filmed inside the brand's Marine Lines store, the rap highlights contemporary Diwali traditions and the brand's signature sweets. The campaign aims to connect the brand's century-old legacy with younger consumers through social media, encouraging sharing and gifting mithai during the festival.
First-hand measurement across 2 sources
We measured how 2 outlets covered this story. No outlet gave this story a measurable political slant — there is no left–right reading to report. Overall sentiment is positive (75/100). Lens Score 32/100.
Outlets measured: news18, thetribune. See how each one headlined and framed the same story in the source comparison below.
AI Analysis
Sentiment was consistent across outlets (75–75/100), indicating broadly factual reporting rather than editorialising.
Coverage timeline
thetribune broke this story on 26 Oct, 01:18 pm. Other outlets followed.
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