Key Trends and Digital Culture Defining Indian Gen Z in 2026

Indian Gen Z, born between the late 1990s and early 2010s, is the first generation to grow up fully immersed in digital culture. Their lifestyle includes navigating WhatsApp family groups, engaging with viral memes, binge-watching content on platforms like Netflix and Disney Hotstar, and creating reels on Instagram and YouTube. They favor app-based shopping through Flipkart and Amazon and share nostalgia for childhood digital games and shows. This reflects unique trends and cultural quirks shaping their experiences in 2026.