Fanta and Snapchat Launch Halloween Campaign with AR Experience in India
Fanta and Snapchat collaborated to launch the global Halloween campaign 'The Haunted Universe' in India, featuring augmented reality experiences and a themed party at Snapchat's Mumbai headquarters. The event included interactive games, limited-edition Ghostface Fanta cans with AR lenses, and participation from popular Snapchat creators. This campaign aims to engage young Indian audiences by blending digital and real-world Halloween celebrations, with Coca-Cola India's Sumeli Chatterjee highlighting its alignment with Fanta's fun brand personality.
First-hand measurement across 2 sources
We measured how 2 outlets covered this story. No outlet gave this story a measurable political slant — there is no left–right reading to report. Overall sentiment is positive (78/100). Lens Score 34/100.
Outlets measured: thetribune, thetribune. See how each one headlined and framed the same story in the source comparison below.
AI Analysis
Sentiment was consistent across outlets (78–78/100), indicating broadly factual reporting rather than editorialising.
Coverage timeline
thetribune broke this story on 2 Nov, 06:51 am. Other outlets followed.
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