K-Beauty is projected to be India's fastest-growing beauty segment, with an estimated 27.2 million buyers by 2030, up from 11.9 million in 2024. This growth, projected to reach $1.5 billion by 2030, is driven by a cultural shift towards skin health and high-efficacy formulations, moving beyond elaborate routines. The trend is fueled by the global popularity of South Korean culture, including K-Dramas, which have increased consumer interest in K-Beauty products.