
The tourism industry is witnessing a shift towards 'slow travel,' characterized by longer stays, fewer destinations, and reduced costs, particularly among Gen Z. This trend, inspired by Italy's slow food movement, emphasizes immersion, local living, and sustainability, offering a respite from rushed itineraries. Data indicates a significant interest in farm stays, with Vrbo noting a 300% year-on-year rise in mentions among Gen Z users. Travelers are increasingly seeking nature, local engagement, and simpler routines over traditional checklist sightseeing.
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