Chinese Entrepreneur Earns Rs 14 Lakh Monthly from Itch-Scratching Service
A 32-year-old Chinese entrepreneur, Zhang Xiaoqiao, has launched a unique business offering paid itch-scratching services at two Shenzhen outlets under the brand Suma. Customers pay about 300 yuan (around Rs 4,200) per hour to have trained staff use specially designed nails to scratch itchy or relaxing body areas, aiming to relieve stress and improve sleep. The business reportedly earns around 100,000 yuan (Rs 14 lakh) monthly, with about 70% male clients. Zhang developed the techniques himself after noticing demand from social media feedback and plans to expand further.
First-hand measurement across 10 sources
We measured how 10 outlets covered this story. No outlet gave this story a measurable political slant — there is no left–right reading to report. Overall sentiment is positive (67/100). Lens Score 30/100.
Outlets measured: economictimes, indianexpress, ndtv, indiatoday, ndtv, hindustantimes, freepressjournal, thetribune, and 2 more. See how each one headlined and framed the same story in the source comparison below.
AI Analysis
Sentiment was consistent across outlets (62–75/100), indicating broadly factual reporting rather than editorialising.
Coverage timeline
wion broke this story on 3 Sept, 05:48 am. Other outlets followed.