Blush placement significantly impacts facial appearance, with higher placement on the cheekbones offering a transformative effect. Applying blush higher, closer to the temples, can create a lifted, slimmer, and more balanced look by drawing the eye upward and outward. Conversely, low blush placement near the mouth can make the face appear shorter, wider, and heavier, potentially emphasizing lines and making the face seem tired. Higher blush placement also enhances natural highlights, creating the illusion of higher cheekbones and a more angular mid-face, benefiting various face shapes like round and square by softening features and reducing perceived width.