Fashion Designer Diya Joukani Gains Global Attention with Viral Instagram Style

Diya Joukani, a Mumbai-based fashion designer and founder of DiyaDiya studio, has gained viral popularity on Instagram for her unique, oversized, hand-embroidered outfits showcased through creative, casual videos. Known as the original 'cool girl from India,' she uses social media to promote her custom-made high-fashion designs, aiming to highlight Indian talent and Mumbai's vibrant fashion culture to a global audience.