Hinge Expands Marketing in India Amid Growing User Base and Dating Trends
Hinge, a global dating app with 15 million users, has seen significant organic growth in India, now its second-largest market by downloads and third-largest by monthly active users. CEO Jackie Jantos highlights India's expanding singles pool and the company's recent marketing efforts there. She emphasizes authentic connections, citing examples like New York City mayor Zohran Mamdani meeting his wife on Hinge. Despite challenges like Gen Z's dating fatigue, Hinge aims to deliver genuine relationships and expand its presence with improved safety features.
First-hand measurement across 2 sources
We measured how 2 outlets covered this story. No outlet gave this story a measurable political slant — there is no left–right reading to report. Overall sentiment is positive (64/100). Lens Score 37/100.
Outlets measured: hindustantimes, mint. See how each one headlined and framed the same story in the source comparison below.
AI Analysis
Sentiment was consistent across outlets (52–75/100), indicating broadly factual reporting rather than editorialising.
Coverage timeline
mint broke this story on 29 Sept, 03:56 am. Other outlets followed.