
AI is increasingly shaping the travel industry in India, from personalized trip planning to content creation. Travelers use AI tools to optimize itineraries and logistics, while online platforms like Ixigo and MakeMyTrip invest heavily in AI to enhance customer experience and operational efficiency. Additionally, AI-generated virtual travel influencers, such as India's first AI travel creator, are gaining followers and offering brands cost-effective storytelling options alongside human creators who provide emotional and cultural depth.
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