Indian Botanicals Gain Prominence in Global Perfumery, Offering Authenticity and Depth
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Indian Botanicals Gain Prominence in Global Perfumery, Offering Authenticity and Depth

Indian botanical ingredients like oud, vetiver, and jasmine are increasingly shaping the global fine-fragrance industry, according to Amita Agrawal, Director of Perfumery at Mysore Deep Perfumery House Zed Black. International perfumers are sourcing these natural ingredients for premium Eau de Parfum formulations due to their depth, longevity, and authenticity, which are valued by consumers seeking unique, story-evoking scents. These botanicals offer a natural richness and molecular stability that synthetic substitutes lack, making them essential for modern global perfumery.

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