The Kangra valley is experiencing an unprecedented tourist rush, with hotels, homestays, and camping sites operating at near full capacity. Thousands of tourists are visiting to celebrate the holidays, leading to heavy traffic and congestion on popular routes and in tourist hubs. The surge has significantly benefited the local tourism industry, with operators reporting record bookings and high occupancy rates. The district administration advises advance reservations and adherence to traffic advisories, while also promoting lesser-known destinations to manage the influx.