Rado Launches 'The Search' Campaign Featuring Hrithik Roshan
Rado has launched its new brand campaign, The Search, featuring global ambassador Hrithik Roshan. The campaign follows Roshan on a personal journey inspired by memories of a loved one, highlighting Rado's craftsmanship through timepieces like the Captain Cook High-Tech Ceramic Chronograph and the Centrix Open Heart Diamonds. Emphasizing emotional connection and material mastery, the campaign portrays the creation of meaningful, lasting gifts that symbolize cherished sentiments.
First-hand measurement across 2 sources
We measured how 2 outlets covered this story. No outlet gave this story a measurable political slant — there is no left–right reading to report. Overall sentiment is positive (85/100). Lens Score 30/100.
Outlets measured: news18, thetribune. See how each one headlined and framed the same story in the source comparison below.
AI Analysis
Sentiment was consistent across outlets (85–85/100), indicating broadly factual reporting rather than editorialising.
Coverage timeline
thetribune broke this story on 7 Sept, 10:12 am. Other outlets followed.
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