Google Searches Show Rising Interest in Matcha, Ube, and Hojicha in India
Google Trends data shows a significant rise in Indian interest in matcha, with searches for 'how to make matcha' surging 1,300% over the past year. Consumers are experimenting with seasonal flavours like mango and strawberry matcha, and home preparation tools such as whisks and bowls are gaining popularity. Health-related queries about matcha's benefits and caffeine content have also increased. Meanwhile, lesser-known drinks ube and hojicha are emerging as new trends, reflecting a broader curiosity about Japanese and Asian-inspired flavours in India.
First-hand measurement across 4 sources
We measured how 4 outlets covered this story. No outlet gave this story a measurable political slant — there is no left–right reading to report. Overall sentiment is positive (69/100). Lens Score 32/100.
Outlets measured: thetelegraph, news18, news18, hindustantimes. See how each one headlined and framed the same story in the source comparison below.
AI Analysis
Sentiment was consistent across outlets (75–75/100), indicating broadly factual reporting rather than editorialising.
Coverage timeline
hindustantimes broke this story on 10 Sept, 08:40 am. Other outlets followed.