As individuals approach age 50, a deeper awareness of time emerges, shifting focus from quantity to quality. The article suggests that 'time management' is less effective than 'attention management' for shaping one's later years. It advocates for consciously directing attention to enriching experiences, rather than solely focusing on efficiency. An experiment of dedicating one hour daily to an energizing, screen-free activity is proposed to transform days and years, emphasizing reclaiming ownership of existing time.