The global Veganuary campaign, encouraging plant-based diets, is gaining traction in India, with over 300,000 pledges since 2022. This year, 174 food brands participated, launching new vegan products, menus, and offers. Brands like Nature's Basket, Super You, and Yoga Bar are supporting the initiative, introducing millet-based and culturally relevant vegan options to meet rising consumer demand for healthier and sustainable choices.