Mirumi, a new palm-sized, fuzzy robot charm from Tokyo-based Yukai Engineering, is gaining popularity as a handbag accessory. Unlike static designer toys like Labubu, Mirumi responds to sound and movement with subtle actions like turning its head, aiming to be an emotional companion rather than just a collectible. This trend reflects a broader shift in fashion towards personal, playful, and sometimes impractical objects that signal individuality and soften luxury.