Traditional oil massage is experiencing a resurgence in 2025, particularly among Gen Z, as a response to increased pollution, stress, and digital overload. Experts highlight its benefits, including improved mood through blood circulation stimulation, detoxification of tissues, and mental quieting for anxiety relief. The practice is also noted for enhancing sleep quality, improving skin health, and correcting postural imbalances from sedentary lifestyles, positioning it as a vital self-care strategy.