Couple Transition from Tech Jobs to Content Creation, Earn Over Rs 1 Crore
Muskaan Mittal and Aashish Gupta left their tech jobs in 2024 to become full-time content creators after their travel video gained over 20,000 views in 2023. Initially earning Rs 6.5 lakh part-time, their income grew to Rs 45 lakh in 2024 and surpassed Rs 1 crore in 2025 through brand deals, affiliate marketing, and digital products. Their content covers travel, relationships, and health, reflecting a successful career shift from tech to digital content creation.
First-hand measurement across 2 sources
We measured how 2 outlets covered this story. No outlet gave this story a measurable political slant — there is no left–right reading to report. Overall sentiment is positive (76/100). Lens Score 32/100.
Outlets measured: ndtv, hindustantimes. See how each one headlined and framed the same story in the source comparison below.
AI Analysis
Sentiment was consistent across outlets (75–78/100), indicating broadly factual reporting rather than editorialising.
Coverage timeline
hindustantimes broke this story on 28 Jul, 02:54 am. Other outlets followed.