Co-founder of Kusha Kapila's Brand Quits High-Paying Job to Travel for a Year
Vimarsh Razdan, co-founder and CEO of Kusha Kapila's shapewear brand Underneat, left his high-paying job earning 3 crore annually after 13 years of intense work with 18-20 hour days. He took a year off to travel across Europe, visiting countries like Iceland, Croatia, and France, which shifted his perspective on work-life balance. Razdan's career spans fashion and management, including roles at Orient Craft and Parisian Boudoir before founding Underneat.
First-hand measurement across 2 sources
We measured how 2 outlets covered this story. No outlet gave this story a measurable political slant — there is no left–right reading to report. Overall sentiment is positive (68/100). Lens Score 28/100.
Outlets measured: indiatoday, hindustantimes. See how each one headlined and framed the same story in the source comparison below.
AI Analysis
Sentiment was consistent across outlets (62–75/100), indicating broadly factual reporting rather than editorialising.
Coverage timeline
hindustantimes broke this story on 30 Jul, 08:02 am. Other outlets followed.
