Underneat CEO Leaves ₹3 Crore Job to Travel, Changes Work Perspective
Vimarsh Razdan, co-founder and CEO of Kusha Kapila's shapewear brand Underneat, left a high-paying corporate job with a ₹3 crore annual salary after 13 years of intense work, often 18-20 hours daily. He spent a year traveling across Europe, including Iceland, Croatia, and Paris, which transformed his outlook on work and life. Upon returning, Razdan shifted his approach to building businesses, prioritizing rest, thoughtful planning, and collaboration over relentless work hours.
First-hand measurement across 2 sources
We measured how 2 outlets covered this story. No outlet gave this story a measurable political slant — there is no left–right reading to report. Overall sentiment is positive (75/100). Lens Score 28/100.
Outlets measured: indiatoday, hindustantimes. See how each one headlined and framed the same story in the source comparison below.
AI Analysis
Sentiment was consistent across outlets (62–75/100), indicating broadly factual reporting rather than editorialising.
Coverage timeline
hindustantimes broke this story on 30 Jul, 08:02 am. Other outlets followed.