Samantha Ruth Prabhu's Perfume Brand Surpasses Rs 120 Crore Following Health Challenges
Actress Samantha Ruth Prabhu's perfume brand, Secret Alchemist, has achieved over Rs 120 crore in revenue after growing eightfold in eight months. Her diagnosis with the immune condition myositis prompted her to adopt a cleaner lifestyle and seek organic fragrance alternatives, leading to the brand's creation with partners Ankita Thadani and Akash Valia. Samantha reflected on learning from her earlier business failure and emphasized personal growth through health challenges and entrepreneurship.
First-hand measurement across 2 sources
We measured how 2 outlets covered this story. No outlet gave this story a measurable political slant — there is no left–right reading to report. Overall sentiment is positive (76/100). Lens Score 30/100.
Outlets measured: economictimes, indianexpress. See how each one headlined and framed the same story in the source comparison below.
AI Analysis
Sentiment was consistent across outlets (75–78/100), indicating broadly factual reporting rather than editorialising.
Coverage timeline
indianexpress broke this story on 29 Oct, 08:56 am. Other outlets followed.