Gen Z is redefining wellness by integrating it into social activities and community events, such as pickleball, dance workouts, and run clubs. This trend, emphasizing physical wellness as a social identity, is expected to grow in 2026, with brands increasingly sponsoring these health-focused gatherings. Concurrently, Gen Z is embracing low and no-alcohol beverages, a 'zero-proof living' trend driven by a focus on moderation and overall wellness.