Nine-Year-Old Spends Rs 1.13 Crore on YouTube Ads Using Father's Company Card
A nine-year-old boy named Mike spent approximately Rs 1.13 crore (about $118,000) on YouTube ads promoting his Minecraft and Roblox videos using his father's company credit card. Initially guided by his father Dave to run a small ad campaign with a set budget, Mike continued launching additional campaigns independently, unaware of the spending limit. The father discovered the charges during a meeting with his employer's finance team. The ads increased video views significantly, but the family is considering pausing the channel due to the incident.
First-hand measurement across 2 sources
We measured how 2 outlets covered this story. No outlet gave this story a measurable political slant — there is no left–right reading to report. Overall sentiment is neutral (52/100). Lens Score 30/100.
Outlets measured: indiatoday, moneycontrol. See how each one headlined and framed the same story in the source comparison below.
AI Analysis
Sentiment was consistent across outlets (48–55/100), indicating broadly factual reporting rather than editorialising.
Coverage timeline
moneycontrol broke this story on 16 Sept, 06:33 am. Other outlets followed.