Mumbai Civic Polls See Diverse Campaign Strategies by MNS, BJP, and Shinde Faction

Ahead of Mumbai's Brihanmumbai Municipal Corporation elections, political parties are adopting varied strategies to engage the city's diverse electorate. The Maharashtra Navnirman Sena (MNS) under Raj Thackeray emphasizes Marathi identity politics, though its electoral influence remains limited. The BJP is leveraging multilingual outreach by deploying leaders from different linguistic backgrounds to connect with various communities. Meanwhile, Eknath Shinde's faction highlights development projects to assert its claim over Shiv Sena's legacy, contrasting its governance record with that of Uddhav Thackeray's party.