The Bharatiya Janata Party (BJP) is implementing a two-pronged strategy for the new year, focusing on strengthening its organizational structure and launching an extensive outreach program in poll-bound West Bengal, Tamil Nadu, Kerala, Assam, and Puducherry. This includes streamlining party units, potentially reshuffling state cabinets in Uttar Pradesh, Madhya Pradesh, and Rajasthan, and appointing new state presidents and national office bearers. The party aims to ensure cohesion and coordinate with allies amidst significant membership growth.