Indian Government Urges Quick-Commerce Platforms to End '10-Minute Delivery' Promise

The Indian government has urged quick-commerce platforms to drop their '10-minute delivery' promises to improve gig workers' safety and welfare, responding to protests over pressure from rapid delivery demands. Industry experts note the 10-minute claim was largely branding, with actual deliveries often taking longer. This move aligns with broader labour reforms aimed at protecting gig workers, whose numbers are rapidly growing. The debate continues over the legal status and rights of gig workers amid evolving labour laws and platform business models.