Madhya Pradesh Launches ₹2,500 Crore Jal Ganga Samvardhan Water Conservation Campaign

Madhya Pradesh Chief Minister Mohan Yadav announced the launch of the 'Jal Ganga Samvardhan' water conservation campaign starting March 19. This 100-day initiative, backed by a ₹2,500 crore allocation, aims to build over 10,000 check dams and promote groundwater recharge and river water conservation. The campaign encourages public participation, including setting up water kiosks and reducing plastic bottle use, with multiple state departments involved. The state-level launch will occur on the banks of the Kshipra River in Ujjain.