Ministry of External Affairs Launches Official Snapchat Account to Engage Youth
The Ministry of External Affairs (MEA) has launched its official Snapchat account, becoming one of the first Union ministries to engage with Gen Z on this platform. This move aligns with Prime Minister Narendra Modi's directive for ministers to enhance their social media presence, especially on platforms popular with younger audiences like Instagram and Snapchat. MEA spokesperson Randhir Jaiswal invited users to follow the ministry for updates and interactive content, reflecting the government's broader effort to connect directly with youth.
First-hand measurement across 2 sources
We measured how 2 outlets covered this story. Coverage leans balanced overall (Left 0%, Centre 71%, Right 29%). Overall sentiment is positive (64/100). Lens Score 52/100.
Outlets measured: indiatoday, firstpost. See how each one headlined and framed the same story in the source comparison below.
AI Analysis
All 2 outlets scored close to centre on political lean. The real divergence here is in emphasis, not lean — compare the headlines below to see how each outlet chose to frame the same facts.
Sentiment was consistent across outlets (58–70/100), indicating broadly factual reporting rather than editorialising.
Coverage timeline
firstpost broke this story on 6 Aug, 12:01 pm. Other outlets followed.