Ministry of External Affairs Launches Snapchat Account to Engage Gen Z Audience
The Ministry of External Affairs (MEA) launched its official Snapchat account to engage with India's Gen Z population, following Prime Minister Narendra Modi's call for ministers to enhance their social media presence with interactive content like reels. MEA spokesperson Randhir Jaiswal invited users to follow the ministry for updates and stories. This initiative aligns with Modi's broader push for government outreach on platforms popular among youth, amid recent youth-led protests over the NEET exam paper leak.
First-hand measurement across 4 sources
We measured how 4 outlets covered this story. Coverage leans balanced overall (Left 0%, Centre 69%, Right 31%). Overall sentiment is neutral (60/100). Lens Score 52/100.
Outlets measured: wion, timesnow, indiatoday, firstpost. See how each one headlined and framed the same story in the source comparison below.
AI Analysis
All 2 outlets scored close to centre on political lean. The real divergence here is in emphasis, not lean — compare the headlines below to see how each outlet chose to frame the same facts.
Sentiment was consistent across outlets (55–70/100), indicating broadly factual reporting rather than editorialising.
Coverage timeline
firstpost broke this story on 6 Aug, 12:01 pm. Other outlets followed.