India Maintains Strict AI Content Rules Amid Tech Industry Concerns Over Compliance

The Indian government has upheld strict regulations on AI-generated content under the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Amendment Rules, requiring platforms to label synthetic content and remove flagged material within shortened timeframes. Officials emphasized these measures align with constitutional limits on free speech, citing legal provisions like Article 19 and Sections 69A and 79 of the IT Act. Tech companies, including Google and Meta, expressed concerns over operational challenges and potential impacts on freedom of expression during recent discussions with government representatives.