Uttar Pradesh tourism experienced a significant transformation in 2025, moving beyond traditional pilgrimages to embrace cultural pride and sustainable models. Key events included the Mahakumbh in Prayagraj, which drew over 66 crore devotees and boosted local economies. Lucknow's designation as a UNESCO Creative City of Gastronomy highlighted its culinary heritage, while Sonbhadra's Salkhan Fossil Park's inclusion on UNESCO's Tentative List marked a geoheritage milestone, positioning the state for broader tourism growth.