Assam Notifies Excise Amendment Rules Introducing Revenue Guarantees and Price Hikes
The Assam government has notified the Assam Excise (Amendment) Rules, 2026, introducing a Minimum Guaranteed Revenue (MGR) system for liquor license holders, effective immediately, with price hikes of 7-12% starting July 1. The rules impose stricter distance norms for new liquor outlets, regulate packaging and serving, and promote indigenous heritage alcoholic beverages through exclusive manufacturing rights and reduced fees. Penalties apply for delayed or insufficient revenue payments, while premium and classic brands remain unaffected by the price increase.