Uttar Pradesh's government under Chief Minister Yogi Adityanath has prioritized investment promotion, implementing reforms to attract industry and foreign capital. Key initiatives include strengthening the Invest UP agency for investor support, digitizing processes via the Nivesh Sarathi portal, and streamlining incentive management through Nivesh Mitra. The Udyami Mitra scheme assigns dedicated support to investors, aiming to create a trustworthy ecosystem with transparent policies and efficient processes.