Uttar Pradesh is experiencing a surge in religious tourism, with Prayagraj, Kashi, Ayodhya, and Mathura as prime destinations. The Mahakumbh in Prayagraj in 2025 drew millions, with many extending their trips to other holy sites. This growth in religious tourism is linked to the state government's focus on developing and renovating sacred sites since 2017, aligning with a Hindutva agenda. The Ram temple consecration in Ayodhya ahead of the 2024 elections also significantly boosted its popularity.