Ahead of the January 15, 2026, Brihanmumbai Municipal Corporation (BMC) elections, the State Election Commission illuminated Mumbai's Bandra-Worli Sea Link with a voter awareness message. The display, featuring "Your vote is royal, democracy will strengthen," aims to combat voter apathy in urban areas. Videos of the illuminated landmark have gone viral, encouraging participation in the high-stakes election for control of Asia's richest civic body.