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Marketing Bhaiyaa: Political Communication Firm Emphasizes Storytelling Approach

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Marketing Bhaiyaa: Political Communication Firm Emphasizes Storytelling Approach

Analysed 23 Jun 2026·2 sources analysed·New Delhi, India·Politics
Marketing Bhaiyaa: Political Communication Firm Emphasizes Storytelling ApproachPreviousNext

Marketing Bhaiyaa is a political communication and content production firm founded by Gourav Dhingra, focusing on storytelling to enhance political and governance communication. The firm combines campaign experience, filmmaking, and digital media to support leaders and institutions in conveying ideas with clarity and emotional impact. With over six years of experience, Marketing Bhaiyaa has produced more than 100 documentary and public-interest films that present complex policy initiatives in accessible and engaging formats, emphasizing a narrative-led, people-centric approach.

TBN's observations

First-hand measurement across 2 sources

We measured how 2 outlets covered this story. Coverage leans balanced overall (Left 0%, Centre 100%, Right 0%). Overall sentiment is positive (75/100). Lens Score 28/100 — low public interest.

Outlets analysed (first-hand measurement by TBN's Bias Engine):

  • english— balanced framing, positive sentiment
  • news18— balanced framing, positive sentiment
Political Bias
0%100%0%
Sentiment
75%
AI analysis of 2 sources · Published under editorial oversight by The Balanced News
Analysed 23 Jun 2026· How this analysis is produced· Editorial standards· Corrections

AI Analysis

Political bias across 2 sources
● Left 0%● Center 100%● Right 0%

The articles present a neutral perspective focusing on Marketing Bhaiyaa's role in political communication without endorsing any political party or ideology. They highlight the firm's services and philosophy through the founder's statements, reflecting a professional viewpoint centered on communication strategies rather than political content or partisan views.

Sentiment — Positive (75/100)

The tone across the articles is positive and informative, emphasizing the firm's innovative approach and achievements in political communication. The coverage highlights the creative and strategic aspects of Marketing Bhaiyaa's work without criticism or controversy, maintaining an optimistic and promotional sentiment.

How 2 sources covered this story

Each source's own headline, political lean, and sentiment — so you can see framing differences at a glance.

Reviewed byPrajakta Kale· Political Analyst· Edited byOjas Kale
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SourceTheir headlineBiasSentiment
englishMarketing Bhaiyaa: A New-Age Political Communication Firm Built On StorytellingCenterPositive
news18Marketing Bhaiyaa: A New-Age Political Communication Firm Built on StorytellingCenterPositive

Coverage timeline

news18 broke this story on 23 Jun, 10:46 am. Other outlets followed.

  1. 1
    news1823 Jun, 10:46 am
    Marketing Bhaiyaa: A New-Age Political Communication Firm Built on Storytelling
  2. 2
    english23 Jun, 02:28 pm
    Marketing Bhaiyaa: A New-Age Political Communication Firm Built On Storytelling

Lens Score breakdown

28/100
Public interest0/100
Coverage gap100%

Well-covered story — coverage matches public importance.

Story context

Category
Politics
Location
New Delhi, India
Sources analysed
2
Last analysed
23 Jun 2026
Key entities
Political communicationStorytellingMarketingCreative directorSloganNew-age musicEmotionDigital mediaWelfareFilmmakingTheatreDocumentary film