Quick-commerce Firms Drop '10-Minute Delivery' Claims After Government Intervention

Quick-commerce platforms like Swiggy, Zepto, and Blinkit are ceasing to promote '10-minute delivery' following intervention from the Union Labour Ministry. The government, persuaded by AAP MP Raghav Chadha's concerns, cited pressure on delivery agents and safety issues. While companies have altered branding, some analysts suggest the core business model of speed remains, with the change being largely cosmetic. Gig worker unions have welcomed the move, advocating for continued dialogue on worker welfare.