Political parties in India are increasingly tailoring electoral campaigns and policies to engage Gen Z, recognizing their growing influence. Leaders are focusing on youth-centric issues such as employment and the drug menace, and leveraging social media to connect with this demographic. Examples include the DMK's commitment to giving more tickets to youth and Andhra Pradesh minister Nara Lokesh's viral speech promoting inclusivity. The AAP has also relaunched its student wing, highlighting Gen Z's impact on political discourse and power dynamics.