Uttar Pradesh's new Excise Policy, implemented by the Yogi Adityanath government, has introduced significant structural reforms, aiming to boost investment, employment, and revenue. The policy emphasizes a technology-driven and transparent system, with processes like liquor shop allotment and license approvals moving online via an e-lottery system. Enhanced monitoring from production to sale includes CCTV surveillance in distilleries and GPS tracking for transportation, digitizing the entire molasses and liquor distribution chain.