US and Israel Launch Joint Operation 'Epic Fury' Against Iran Amid Evolving War Naming Trends

On February 28, 2026, the US and Israel launched a joint military operation against Iran, named "Epic Fury" by the US and "Lion's Roar" by Israel. These operation names reflect strategic messaging, with the US evolving from historically symbolic names like "Enduring Freedom" to more aggressive titles under President Trump, who emphasizes branding across his ventures. The naming contrasts with earlier covert projects such as the CIA's 1960s "Acoustic Kitty," highlighting shifts in military communication styles over time.