Following a recent tragedy in Indore where seven people died from a diarrhoea outbreak linked to contaminated water, Madhya Pradesh Chief Minister Mohan Yadav has launched a statewide 'Swachh Jal Abhiyan' (Clean Water Campaign). The campaign aims to ensure safe drinking water for all citizens in rural and urban areas, emphasizing regular quality checks and swift action against contamination. The opposition Congress has called for the resignation of a minister and plans a protest, while the Chief Minister stressed the responsibility of local bodies and the need for serious, efficient management to set a national example.