The '6-7' trend, a Gen Alpha slang term declared Dictionary.Com's word of the year, is reportedly fading. Its origin is unclear, with theories linking it to 'The Hitchhiker's Guide to the Galaxy' or a rapper's creation, often used with no specific meaning. A related term, '67,' emerged as an ironic or confusing response. While brands attempted to capitalize on '6-7,' its rapid evolution and perceived co-option by older generations may have contributed to its decline.