Self-Help Groups Promote Herbal Colours for Eco-Friendly Holi Celebrations

In Madhya Pradesh and Jharkhand, self-help groups are producing and selling herbal gulal made from natural ingredients like flowers and plants to promote an eco-friendly and safe Holi. These initiatives, supported by local authorities, aim to protect health and the environment while providing economic opportunities for rural women. The herbal colours are chemical-free, affordable, and distributed through various outlets, encouraging citizens to choose sustainable alternatives to synthetic colours.