A digital billboard in New York's Times Square displaying "Jesus is Palestinian" has generated mixed reactions during the Christmas season. Sponsored by the American-Arab Anti-Discrimination Committee (ADC), the message aims to spark dialogue and highlight shared values. While some visitors and online users found it thought-provoking and inclusive, others criticized it as divisive, inflammatory, and poorly timed for the holidays. The ADC stated the campaign is part of an ongoing effort to encourage dialogue and counter the marginalization of Arab and Muslim voices.