Following a tragic incident involving a student from Northeast India in Dehradun, Nagaland Minister Temjen Imna Along launched the #ILoveNorthEastIndia social media campaign. The initiative aims to counter racial stereotypes and discrimination faced by people from the region by encouraging positive interactions and solidarity. The minister urged followers to share selfies with individuals from Northeast India, replacing intrusive questions with friendly greetings to foster connection and break down prejudices.