
Gajraj Rao stars in the viral Band Baaja Bitiya advertisement for Goel TMT, portraying a father who supports his daughter leaving an abusive marriage. Inspired by real incidents from Ranchi and Kanpur, the ad challenges societal norms that urge women to 'adjust' to domestic abuse. It highlights the importance of family backing for survivors, with the father confronting in-laws to bring his daughter home, emphasizing her dignity and rejecting notions of ownership. The campaign has sparked widespread emotional responses and discussions on domestic violence.
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