Early Morning Queues at KSIC Bengaluru Showroom Reflect High Demand for Mysore Silk Sarees

Hundreds of buyers queued from 4 AM outside the Karnataka Silk Industries Corporation (KSIC) showroom in Bengaluru to purchase authentic Mysore silk sarees, priced between Rs 23,000 and Rs 2.5 lakh. KSIC, holding the exclusive Geographical Indication tag, faces supply shortages due to limited skilled artisans and slow production. To manage demand, a token system and one-saree-per-customer rule have been implemented. The rush has sparked social media comparisons to iPhone launches and mixed opinions on pricing and authenticity.