A travel vlogger has highlighted significant plastic littering on Kerala's Varkala Beach and cliff area, sharing a video that shows discarded bottles, wrappers, and cans. The vlogger expressed disappointment and questioned the lack of civic sense among tourists, urging responsible behavior. Social media users echoed these concerns, with some suggesting stricter fines and others lamenting the decline in cleanliness, attributing it partly to overtourism, particularly from domestic visitors.