Influencers Use Social Media to Raise Awareness About Excessive Screen Time

Content creators like Olivia Yokubonis, known as Olivia Unplugged, are using social media platforms to raise awareness about excessive screen time by interrupting mindless scrolling with gentle, research-based reminders. While many viewers appreciate these nudges to reduce usage, some question the irony of promoting anti-addiction messages on social media itself. Experts acknowledge widespread concern over heavy social media use, with studies showing users often underestimate their screen time and may reduce usage when informed, though debate continues on defining such use as addiction.